My goal is to use the power of social media and personal branding to change the face our industry. I'm going to do this by helping and inspiring chefs all over the world to build their personal brands and create opportunities that otherwise would be inaccessible.
There is power in brand. There is leverage in power.
It was a car accident that changed everything for me.
I used to think that social media was stupid. I had no concept of how to use it. I didn't understand it, and because of this, I looked at with contempt. I thought it was only for vain self-involved people. Then everything changed.
All I have ever wanted to do was cook for a living. I have always loved food and was attracted by the lifestyle and rush of the line. I got my first job when I was 15 and was hooked immediately. It has been 18 years since then and all but the last 1 1/2 of those years has been spent in a kitchen.
This came to an abrupt end when someone hit my car while I was driving on the highway. Injuries to my neck and shoulder meant that I would likely never be able to cook professionally again. In an instant, I had pretty much lost everything I had ever worked for. This led me down a path of depression and self-loathing.
Eventually, I was able to crawl out of this hole and find a new path. I found a way to put my skills and knowledge to work in a new way. I began to teach cooking classes.
At this point, I began to research personal brands and how to build a following on social media. I learned a lot and within six months I had almost five thousand followers on Instagram, a few hundred on both facebook and twitter, and a podcast getting between two and five hundred weekly downloads.
I changed the way I thought about social media, I changed my approach to life, and things have been working out.
I don't know everything about social media and I'm definitely not an expert, but I know a lot. I've learned a tremendous amount and I want to share it with you.
If you believe that there is more for you than you have right now, then it's time.